Last night BABY-G celebrated the launch of issue two of the cult classic, collectible, more refined Pretty Tough Zine. 2016 sees BABY-G shine the spotlight on eleven new female powerhouses, with a fresh, coming- of-age take on the brand’s inimitable personality. Guests enjoyed an exclusive exhibition unveiling the Pretty Tough Girls of 2016 whilst DJ Stardusts provided the playlist for the night, delectable canapes from Palm Vaults and delicious Smirnoff Vodka drinks and Cider Pimms were served. Set against a backdrop of all things pink, palm and velvet, last night was all about the Pretty Tough Girls.
For the second instalment of BABY-G’s ‘Pretty Tough’ zine, BABY-G welcomed a new selection of girls that embody the Pretty Tough ethos to its pages. Some of the most exciting talents in the UK have come together to celebrate female solidarity and friendship, and what it means to be ‘Pretty Tough’. From athletes to artists, from beauty moguls to bloggers, each have been chosen for their professional prowess. Featuring the likes of thought-leading womenswear designers Charlotte Simone and Clio Peppiatt, super chic chefs The Meringue Girls, each encaspsulate what it means to be a ‘Pretty Tough Girl’ and are synonymous with BABY-G’s ethos of fierce creativity, individuality and originality.
From cover to cover, Issue 2 has been curated with unique content. With Francesca Jane Allen who featured in Zine Issue 1 contributing to the cover and editorial imagery, and newly-instated portrait photographer Lily Bertand-Webb capturing her fellow ‘Pretty Tough Girls’ in all their glory, the BABY-G girl gang has come out in force to support the campaign in its second year.
Of the collaboration, BabyFace said : "Collaborating with BABY-G on the second issue of their Pretty Tough Girls zine was such a fulfilling and exciting project for us as BabyFace to be involved in. We're so honoured to have worked with all the women featured and to have come together with BABY-G, a brand we've looked up to since we were children."