London 10th August 2015

BABY-G have joined forces with the ‘Digi Divas’ at The Digital Fairy to launch BABY-G’s first app, the #BABYGTIMESTAMP. Think fun, creative and colourful, ever present with the BABY-G ethos.

You can now pull up your time, location, mood and temperature for when you are sitting by the pool on holiday snapping away, feeling smug updating your IG feed, #wishyouwerehere anyone? You can even add a BABY-G pet to your picture (remember the dolphin, dog, fish and cat from the iconic 90s watches?)

This brand new #BABYGTIMESTAMP app sets the scene for any photo or video. If you find yourself at Bestival feeling dreamy this summer, you can take a snap edit the location and mood to ‘dreamy’ and you are on your way to making everyone wish they were with you in that moment – cool right? Ahead of the trend, BABY-G are bringing world time to an exciting new platform, available to share across Instagram, Facebook, Twitter & the BABY-G UK website to be sure to never miss an opportunity to show the cyber world what you’re up to.

On the app, The Digi Fairy comments “BABY-G really pioneered wearable technology in the 90s so it’s a real privilege to have created BABY-G’s first app. We have been working closely with the team to design and develop a photo app with a timestamp feature which can be used worldwide” As seen in BABY-G’s Pretty Tough zine.

Available for download for free at the app store from 18th August 2015. Be sure to keep checking out for the latest uploads.


For more information, please contact:

Maria Sihaloho


0207 100 5050


Instagram: @BABYG_UK

Twitter: @BABYGUK