London 18th September 2015
BABY-G and SIBLING have joined forces for the forthcoming SS16 London Fashion week to launch a Limited Edition, 200 piece only watch. Following the success of the teaser collaboration at LFW AW15 in February, this iconic pairing is part of a year of exciting new projects for BABY-G as it marks its 21st Birthday.
This collaboration is a new take on the classic watch with a mixture of BABY-G’s bold style and SIBLING’s exciting, vibrant designs. Swathed in a polka dot and leopard print motif this super cute collaboration is intrinsic to the DNA of both brands, with recognisable style and individuality.
A perfect fit for today’s young empowered fashion-focused female, a collaboration that collectively celebrates creativity and originality. Be sure not to miss out on this signature piece, seen on the Sibling catwalk & available to purchase on Selfridges.com from September 19th!
Cozette McCreery of SIBLING comments on the collaboration:
'SIBLING are really excited to collaborate with BABY-G again. We have really switched things up using the canvas of the much admired and loved classic white BABY-G, adding our unique styling with a fun wrist-flash of spots on the strap, our signature leopard print and the standout SIBLING pink. This collaboration is a celebration of today’s Pretty Tough Girl'
Hannah Rowe Campaign Manager of BABY-G adds:
Now in its 21st year, BABY-G's retro futurist look is more relevant than ever. We are working on some exciting collaborations with like-minded artists, photographers and designers, such as SIBLING to bring colourful excitement to today’s leading-edge crowd. We love what SIBLING do immensely as they have the same charm and playfulness as BABY-G.'
For more information, please contact:
0207 100 5050
Notes to the editors:
BABY-G X SIBLING collaboration available to buy here www.baby-g.co.uk/Sibling
First came G-SHOCK, born of a powerful desire by creator Mr. Ibe to create the 'unbreakable watch'. Then in 1994 came BABY-G, the 'Pretty Tough' sister brand that inherited G-SHOCK's tough identity. The watch's essential shock-resistant structure was effortlessly combined with feminine designs and pastel pops of colour.
Today, BABY-G's nostalgic roots and fresh new styles make it the go-to accessory for young empowered females who are creative, independent and express who they are through what they wear.
BABY-G X Sibling Imagery
In keeping with BABY-G’s Pretty Tough Girl campaign, which champions young, creative female talent across the UK, BABY-G collaborated with London based designer Sarah Reader to produce a GIF and still life image heroing the watch and it’s patterns. As a young, savvy and creative female, Sarah Reader embodies a PTG and the BABY-G ethos!