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Florence Adepoju who goes by Flow to her mates, is at the forefront of the British make-up for black skin innovations. Frustrated by the lack of lipstick shades for black skin, Flow did something extraordinary. Using her A-level science knowledge, she started messing around with products in her parents' Essex shed. A few months later and she'd created a blue lipstick and shorty after she graduated, she'd launched her own hip-hop inspired collection of lipsticks: MDMflow. #goals.Name:MDMFlow Location:South London Occupation:Lipstick Brand Creator
What are you passionate about?
I am passionate about the beauty industry, my brand MDMflow and being a voice that represents confidence and diversity
What motivates you?
I am motivated by powerful women throughout history who have done things differently and left their unique mark on the world
What’s the best thing about being a girl?
Forming strong sisterhoods with other women
What does BABY- G stand for to you?
Being a child in the 90's playing in Victoria park and eating ice poles
What was the colour of your first BABY-G?
What does ‘Pretty Tough’ mean to you?
It means getting things done in style
What’s your favourite place in the world?
My friends backyard east LA, because we usually sit out drinking coffee reminiscing on how awesome life is
What does being a woman mean to you?
It means strength, endurance and love
What do you think of the beauty revolution happening now?
I think the beauty revolution is incredible, I love seeing so much unabated female confidence in these streets.