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Fashion Graduate turned music tastemaker, Lily Mercer gives a quick interview ahead of her set in Selfridges for Baby-G.Name:Lily Mercer Location:London Occupation:Music journalist and DJ
What are you listening to at the moment?
The new G-Herbo mixtape, Ballin Like I’m Kobe plus a guy called Natia from Inglewood. I listen to a lot of Buju Banton all the time.
How did you get into the music industry?
I kinda fell into it after graduating in Fashion Journalism - it seemed a lot more exciting to me at that moment. My friend at SB.TV, Georgia LA, suggested I blog for them and I eventually became their online editor. Soon after that I started writing for Dazed & i-D and then my Rinse FM show started.
How important is it to take risks?
Very important - you have to be willing to gamble wisely in order for things to pay off in the long run. I watched Nardwuar’s ‘TED Talk’ and he said that he’s always nervous before an interview because if you’re not nervous, it’s not challenging anymore and you’re not going to improve. I always think of that - whether I’m DJ-ing, interviewing a big musician or hosting a launch party for an issue of Viper.
Describe your style in 3 words.
Long-haired Tank Girl.
Favourite Baby-G memory?
The man break dancing across my screen when I turned the light on.
What would your advice be to your younger self?
Don’t take things personally. It’s work at the end of the day and you can’t let things get to you if there are issues in the work place. I’ve had many interviews fall through and been upset about it but everything happens for a reason.
What is your top tip for achieving your dreams?
Work hard. It’s a boring one, but it’s the only thing that pays off if you’re aspiring to do well in your career
What makes you Pretty Tough?
I stay graceful when defending myself from whatever life throws at me.