- Want me? Click me! Want me? Click me!
BFFs Jessy and Taiba founded their business in 2014, based on their 90s sleepover staple obsession. Today, Keash Braids is THE go-to pop-up in London for your ‘do, with some of The Capital’s most sought-after styles.Name:Keash Braids Location:London Occupation:Hair Stylists
Where do you find your inspiration?
T: My friends and family inspire me all the time. I constantly draw inspiration from their personal style and preferences.
J: Everywhere. I am forever gathering research - you should see my desktop, it’s a nightmare. My friends are also a huge influence.
Was it easy to turn your passion into a business?
Coming up with the idea was easy, establishing the branding came quite naturally…then the hard-work set in! We were both working other jobs doing very long hours so finding the time to build the brand was tough and we had to make sacrifices along the way. Luckily people were responding to what we were doing which drove us forward.
What would you say to girls who want to set up their own business but don’t know where to start?
T: Create a strong brand for yourself first - it’s such an integral part of any business. If you spend time doing that things will feel a lot easier further down the line.
J: If you have a clear focus and a strong brand idea then run with it! Don't over complicate things, the best ideas can be the most simple ideas. Most importantly – know your product and your customer.
What’s your favourite era?
T: Now! I feel like it’s a time where young women are much more appreciated and noticed. We are being exposed for our entrepreneurial skills and I feel like that is pushing more females to stand on their own two feet.
J: Bit cliché to say 90s right? But I love the whole subculture and nightlife of the era. I draw so much inspiration from rave culture, Manchester, garage, Club Kids, etc.
Where are your favourite hangouts?
T: I like to chill in parks and by the riverside with my mates. London fields has good vibes in the summer. I enjoy zoning in and out of convos with my mates and random people doing their thing around me.
J: Working 7 days a week doesn’t leave much time for hangouts! Anywhere that makes a good coffee. Most of my downtime ends up being spent getting my infills at the nail salon next door.
What makes you Pretty Tough?
T: I'm not afraid to tell the truth and stand up for what I think regardless.
J: Three years of ‘constructive’ criticism at Uni gave me a pretty thick skin.
What is your earliest memory of BABY-G?
T: The smell. I know that's weird but I loved the smell of the rubber. I remember my mum always telling me off because I used to chew on the strap.
J: I remember choosing a baby blue one because I was in a tomboy phase and only wore sportswear but secretly I wanted pink.
What would your advice be to your younger self?
T: Don't be so shy and have confidence in who you are.
J: I’d say the same as Taiba, and I’d tell myself not to be so tough on myself. I am to this day my own worst critic.
What is your top tip for achieving your dreams?
T: Make yourself believe in your dreams and go with it. Look in the mirror and say: "Show me the money" and the lady behind the mirror will eventually grant that wish.
J: I don’t think I can give that advice!! My only piece of advice would be GO FOR IT.