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Meet Imarni Ashman - founder of East London's high-fashion nail bar, Imarni Nails. In the wake of multiple salons opening, we can't imagine a braver proposal than starting your own one in East London. But that's just exactly what Imarni did, aged 24, when she opened in BOXPARK Shoreditch last year. Evidently there was nothing to worry about. Imarni has filed out her own path and style; Imarni Nails is now famous for it's intricate designs and clear extensions. FKA Twigs, Lily Allen and A$AP Rocky (he had a pedi FYI) are clients, and every London girl who knows nails is a fan.Name:Imarni Ashman Location:Shoreditch Occupation:Nail Bar Owner
Explain what you do in a sentence?
I run a very cool nail art bar in Shoreditch
What motivates you?
The success and growth of my business, watching my salon turn into a go-to London venue for the trendies!
Where do you see yourself in ten years?
Currently in talks about opening a salon in New York…
What keeps you up at night?
Nothing, I’m too exhausted from working 7 days a week
What’s the best thing about being a girl?
Having cool nail art!
Who do you ask for advice and why?
I always go straight to my mum – she sorts everything out
What was the colour of your first BABY-G?
It was baby blue and it was a birthday present
If you were a BABY-G animal what would you be and why?
Dog - make that a French bulldog, like my Ziggy!
What’s your favourite place in the world?
Shoreditch- I love the vibe
What’s your proudest moment to date?
My proudest moment was my salon launch party! There were queues out the door for our nail art designs and the whole night was a massive success
What does being a woman mean to you?
I love being a woman and have never known it to hold me back at all; I am surrounded by strong, beautiful, successful women from all walks of life all day long and would never have it any other way!