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The Digi Fairy is a London-based tech and design company set up by Eve Lee. The girls created our BABY-G Timestamp app, available to download now on iTunes for free.Name:Eve Lee Location:London Occupation:Founder Digi Fairy
Tell us a bit more about the Timestamp App:
BABY-G really pioneered wearable technology in the 90s so it’s a real privilege to have created BABY-G’s first app. We have been working closely with the team to design and develop a photo app with a timestamp feature which can be used worldwide. You can pull up your time, location and temperature for when you’re feeling smug on hols, also adding your mood and fave pet from the watch.
What are you favourite BABY-G memories?:
Swimming competitions underwater - a waterproof watch is still a big deal. I loved when the light would come on and the man would surf (where has he gone?!) too.
How did you get into digital art?
About 10 years ago I used to draw on my iPod. I still do it for my friends when they need cheering up. But in terms of real digital art - I just like the way everything looks online; the brightness of the colours and how it can move. I love 3D motion - how you can actually innovate and create textures, shapes and colours from nothing.
Where did you learn your craft?
I was an early adopter of the internet and social media, I have a marketing degree and I have always been really interested in how brands communicate to younger generations, I think that's been a big factor in what I do.
What does it mean to be a Pretty Tough Girl?
You're really hard and you've got a watch to prove it.
Thanks to the internet there has been a rise of online all girl art collectives, why do you think this is?
The internet offers visibility and a lot of people are using it as a tool to either express themselves, put across a message or sell their art. The same reason young people (boys and girls) are starting businesses from their bedrooms. Perhaps it's just that girl art movements are more popular to write/read about because we seem to be going through a really big girl-power movement atm.
Who would be in your ultimate girl band?
Tina Tuner, Cher and Beyoncé, obviously.
What's next for social media?
I think (hope) there will be an anti-selfie movement, where people turn the camera on someone else, perhaps they will switch off take a digi diet and embrace what and who is around them a bit more.