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BabyFace is a female-only collective and creative agency started by Claire Burman & Nellie Eden who are building an authentic online community via their website. It’s a platform to allow girls to shout about their latest ventures, projects, and ideas.Name:Claire Burman & Nellie Eden Location:London Occupation:Founders of BabyFace
What were your main motivations for setting up BabyFace?
We wanted people to get beyond the facts that we were 5'2 and looked younger than our years. Secondly, we found ourselves having countless conversations about the myriad female creatives surrounding us in London; from illustrators to DJ's via journalists and photographers, we decided these girls should have a space to shout about their achievements. Plus, we wanted to start a girl collective that might bring some of these inspiring women together AND because working with your best mate is the best.
How do I become a BabyFace girl?
Either via a recommendation from one of our BabyFace girls or by dropping us an e-mail. So many of the BabyFace girls have come from introductions on nights out or through friends of friends. We're always meeting new girls and are always interested to hear what they're up to.
What advice would you give to the 13 year old you?
You will be hotter than that guy you are in love with right now and you'll turn him down in 5 years time, acne is not permanent and it's just puppy fat.
What would you say to a girl that wants to establish themselves in the creative industries?
Do something that is authentic to you, work hard, be nice to yourself and be nice to everyone else.
Do you think that the internet is helping girls build confidence or the opposite?
We often have conversations about what it would be like to be 15 years old and on Instagram, now, and the conclusion is scary. Everything through an Instagram filter looks perfect and the emphasis now lies on your physical appearance and material wealth which massively undermines what we hope to achieve. On the flip side of that social media can be an incredible source of mutual female respect and encouragement if used correctly. There's nothing wrong with #feelinmyself, that's every women's right.
Twitter or Instagram?
Which are your favourite female fronted bands?
Back in the day - 3LW, Sugababes, Eternal, Spice Girls, Destiny's Child and B *Witched. Nowadays there don't seem to be as many. We love JUCE! Does Future Brown count?
Where do you hang out on a weekend?
Each others' bed, Kingsland Rd and anywhere that does a tasty scotch egg.
Describe yourself in three words?
Claire on Nellie - Loving, Fancy,
Spice Nellie on Claire - Cutie, Fruity, Booty
What's your favourite 90's movie?
Claire - Save the Last Dance Nellie - Cool Runnings
What makes you pretty tough?
I think handling adversity, criticism and sexism with grace.
What is your earliest memory of BABY-G?
Pretending we had places to be, people to meet, so setting fake alarms for fake appointments that would make our Baby G light up and the little guy breakdance. That and catalogue browsing of BABY-G watches for hours!
What does Baby G mean to you?
Being 9 years old and praying for a little lilac one under the tree - that and our youth; lidos, football, Spice Girl sticker books, furbies, dance classes and ice cream
What is your top tip for achieving your dreams?
Put your thoughts into action, and always, always ask. If you do not ask you will not get, is one of our most overused phrase.