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Kitsch, colourful and kind of weird, Charlotte Rutherford brings a refreshing sillyness to the world of fashion photography. Not to say the photographer isn’t taken seriously – at 22 she’s already shot for the likes of Tank, Vice and Notion Magazine, and has directed videos for Perfume Genius and MTV. As a part of our new Artist Collaboration series, Charlotte has created some work inspired by Baby-G.Name:Charlotte Rutherford Age:22 Location:London Occupation:Photographer
What inspired your Baby-G artist collaboration?
Baby-G and nostalgia and senses and touching things.
How would you describe your work in general?
Umm silly and tasty hopefully!
Best and worst things about being a full-time photographer?
It’s really overwhelming cos you have to put all your effort and energy into it and so it’s so stressful but also so exciting. Best thing is that I feel satisfied that I’m making something (kind of) productive and hopefully stuff which other people can enjoy a lil bit. Worst thing is always carrying suitcases down the stairs at stations ha.
Best soundtrack while shooting?
Lol Prince Purple Rain.
What does Baby-G mean to you?
Bby g = handy gadgets 4 princesses lol.